Introduction
Sexism in the sports world has always been pertinent and unspoken. It doesn’t matter if you’re the athlete, the ref, the announcer, or a journalist. The sports world has always been male dominant and difficult to maneuver as a woman. Women report various forms of discrimination, including sexual harassment, lack of advancement opportunities, pay inequalities, and isolation. Online harassment has not yet been sufficiently addressed by researchers, but women still have to find ways to deal with the issue of trolls.
On March 18th, 2021, Ali Kershner (@kershner.ali), a Duke soccer alumni and current Director of Creative Strategy for Art of Coaching, posted a peculiar picture on her Instagram compared to her normal stream. She normally posts inspirational posts from her coaching career, but this post had some seriousness behind it. She posted a picture showing the differences between the NCAA Men’s Basketball tournament vs. Women’s Basketball tournament bubble set up. The men’s set up includes well over 25 different weight room stations and free weight stations, whereas the women received around 20 or more yoga mats and one dumbbell rack with weights ranging from .5-25 lbs.
It would be expected that Ali’s post would be filled to the brim with passive aggressive comments or trolling spam about how women’s basketball doesn’t need the same equipment, or how they shouldn’t be playing at all because of their sex, yet we don’t see as large of a disparity as one would think.
Cancel culture over the past year has become a more popular construct over social media due to the pandemic limiting our face-to-face interactions. Cancel culture spreads like wildfire and has become a way of policing individuals who stray away of what has been deemed the social norms of social acceptability. I intend to find out if cancel culture has become a deterrent for people to voice their opinions on social media. In this circumstance I want to know if men, specifically, fear backlash to a degree to where they feel like they can’t have an opinion about this post at all unless its in support of the post.
Literature review
Sexism and trolling in the sports world toward women has recently become more openly talked about. Before, it was never a conversation that was “appropriate” because it makes others uncomfortable or because others disagreed with some of the arguments being made against sexism in sports. A large number of academic articles and research examines how sexism in sports has evolved into something that can be spoken about openly, and that is due to social media.
Research into the importance of understanding sexism in sports has reached multiple categories including sexism in sports journalist, for example Jourdan Rodrigue’s interview of Cam Newton and the backlash both of them faced, how they handled it, and the later repercussions and the differences of those repercussions (Hull, Romney, Pergoraro, Harrison, 2019). Sexism in sports has also been called out through social media campaigns, like Just Not Sport’s campaign of #MoreThanMean (Antunovic, 2018). In 2016, sports manager Brad Burke who helped direct the #MoreThanMean campaign, noticed the ubiquity of online harassment directed at women. He said, “the women were being harassed in a way that was not consistent with playful banter” and the harassment “absolutely did not compare to what the men get.” Since 2016, social media has since been identified as a way for men and women to finally speak out against the dichotomy of either pretty or powerful in sports. Because of Just Not Sport’s four-minute Facebook video with the description: “Women in sports get harassed online constantly. So, we asked REAL guys to read REAL comments made about women sports reporters Sarah Spain+Julie DiCaro—TO THEIR FACE, the guys learn some tweets are #MoreThanMean … they’re harassment”. This is where they coined the saying, “We wouldn’t say it to their faces. So, let’s not type it.”.
In the past year of social reform and protest, this post by Ali drew importance to the idea of equality and justice. It is also openly voiced by Kershner in her post, “In a year defined by a fight for equality this is a chance to have a conversation and get better.” But also, within the past year cancel culture has been a term more commonly used in everyday conversation. In 2019, Neil Alperstein was able to trace the cultural shifts that occurred as social media became more persuasive (Velasco, 2020). In other words, he was able to identify that people with similar mindsets only listen to what they want to hear. And a majority of what the world wants to hear can be generated and created by influencers, public figures, and in some cases celebrities. In the special case of celebrities, however, they are constantly being blasted on different social medias for the sustained interest of the public. “Celebrities, influencers, public figures, as individuals who wield influence on their respective networks, are strictly held against the loose standard of current social acceptability.” (Velasco, 2020).
To cancel or be canceled is defined by the parameters of being erased from public discourse- either through public shaming, deplatforming, or demanding the individual or group be fired. With such unclear parameters to the level or degree of cancelation, that means equal uncertainty as to how the individual can redeem themselves, so avoiding cancelation all together is preferable to many individuals in the public eye. In the case of Cam Newton and Jourdan Rodrigue’s interview, only after Cam newton came out with an apology for Jourdan after his sexist comment did, he received minimal backlash from fans on twitter. But Rodrigue was told to “take time off” for a period of time before she was allowed to return. And even after she posted an apology video similar to Newton’s she received more backlash than he did.
Research question & Data analysis
I want to know if people feel like they can't voice their opinion on social media in fear of being "canceled" by Cancel Culture, specifically men. And is there any evidence of that from the post by Ali Kershner? This post currently has 3,641 comments, so I will sample at least 100 of them with a variety of comments from early, middle, and late comments. I will look for correlation with gender and type of comment: Angry, surprised, thankful, or in disagreement of the original post. I will also look for evidence of canceling amongst those negative comments.
There were some trends that I noticed with commenting, however. Men who commented that they were angry, surprised, or thankful were usually verified or used the post to boost and promote their own business whether it be a pod cast or their gym. Women who were verified never mentioned anything aside from the main point of the post which is that the NCAA was in the wrong. With the disagreeing/troll comments over half of the men who commented were high school age, Caucasian, and played a sport. Seven of these comments were made by men in high school basketball, three were in football, and one was in track. That’s half of the data for that section. Each of those who commented negatively received at least 2 comments in rebuttal of their claim/argument. One individual claimed that women were a part of the problem by not supporting women sports. He never responded after being bombarded with backlash and multiple comments from women sports fans who disagreed with his statement. The same pattern followed for other comments as well.
Conclusion
The obvious question was answered about who would make the most comments that disagreed with the overall point of the post, but because of the analysis of cancel culture a new pattern came to light. All of the individuals who were verified Instagram accounts made sure their stance was in support of the post’s intentions. Some men went as far as to promote their own opinion about the topic on their own platforms, making another point that unfortunately in a popular media sector dominated by men, women sports journalists and changemakers are still viewed as less credible than men in the same industry.
The reason that we don’t see many verified accounts disagreeing with the post is due to cancel culture, or the avoidance of it. Celebrities, influencers, public figures, as individuals who wield influence on their respective networks, are strictly held against the loose standard of current social acceptability. With the pandemic, our society, especially on social media, has begun to police each other with more fervor than before, and therefore has made people more cautious of what they post. I believe that the reason these individuals posted in opposition/despite the original goal of Ali’s post is because they have a feeling of anonymity. They aren’t verified, and with these thousands of comments, who is going to see their comment/who will care to cancel them? They hold no influential power in what society deems acceptable and therefore their argument has no worth. If given the chance to have more time, I would have looked into more comments and looked at the posts popularity across different social media platforms. I would have asked the same question and analyzed the different between verified users and normal users
Cancel culture, no matter how complex will affect everyone, regardless of sex and opinion. J.K Rowling was recently canceled due to her open opinion about keeping sex relevant to identity. James Gun, director of Guardians of the Galaxy, was nearly canceled for claims against him on pedophilia. Cam Newton and Jourdan Rodrigue have both fallen from their graces due to both of their individual scandals as well. Since all of us have been on social media more often, everyone has had to be careful about what they say or do on social media. Entertainment for us has changed from keeping up with celebrities to discovering new details about the people we follow on social media. And unfortunately, cancel culture is a dichotomy, you are either “right or wrong”, or “a good person or a bad person” there is no in between. Once the society makes a decision its almost impossible to recover in more serious cases.
References
Antunovic, D. (2018). “We wouldn’t say it to their
faces”: online harassment, women sports journalists, and feminism. Feminist Media Studies, 19(3), 428–442.
https://doi.org/10.1080/14680777.2018.1446454
Hull, K., Romney, M., Pergoraro, A., & Harrison,
G. (2019). “It’s Funny to Hear a Female Talk About Routes”: Social Media
Reaction to Cam Newton’s Comments About a Woman Reporter. The Journal of Social Media in Society, 8.
Reimer, A. (2016, April 27). #MoreThanMean Campaign
Poignantly Exposes Harassment Women In Sports Face Online. Forbes.
https://www.forbes.com/sites/alexreimer/2016/04/27/morethanmean-campaign-poignantly-exposes-harassment-women-in-sports-face-online/?sh=262a70622a5e.
Velasco, J. C. (2020). You are Cancelled: Virtual
Collective Consciousness and the Emergence of Cancel Culture as Ideological
Purging. Rupkatha Journal on
Interdisciplinary Studies in Humanities, 12(5). https://doi.org/10.21659/rupkatha.v12n5.rioc1s21n2