Everyone seems to be on their phones. Even though we don't get to see each other in person anymore we can all still see how active we are on social media. And with COVID, virality seems to be the theme of popular media.
From TikTok to Facebook, there have been a multitude of viral trends popping up during the pandemic. Things from the Trick Shot challenge to the Flip the Switch challenge, social media has become a way for individuals to partake in similar activities to stay connected and entertained.
But why do we choose to partake in these activities, and why do they seem to be appealing to such a wide variety of people? Jenkins, Ford & Green who wrote Spreadable Media would say that its due to "spreadable practices and stickiness".
Spreadable Practices include "technical resources that make it easier to circulate some kinds of content." and our use of this resource created the concept of "stickiness" which measures the success of the content.
But could this all be a rouse? Could it be that we are just entertaining ourselves to distract ourselves from the dreariness of current events?
In review of Childish Gambino's popular music video of This Is America, this may just be the case. Check out this YouTube Video from the REACT channel. https://youtu.be/LtpqdJkoKm8
One of the kids in the video actually participated in the music video and was able to give a description as to what the music video was about.
So the question is, do you think we get involved with popular trends because its fun and brings us together or is it all just something we use to cope with the situation were in?
Could be one or the other, or it could simply be both. The choice is yours.
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